Flea Market seems to be everywhere! For small business like mine, other than marketing my products online, joining flea markets locally are essential to create awareness of my brand. Flea Market?? Only a social person can handle it...I...am...just a quiet person who loves art and makes crafts 😓
But I decided to give it a try! Through the last 4 years, I met a lot of wonderful people in flea markets and I got really valuable experience from this journey. Good things are meant to be shared. I may not be right but below are some tips that I found useful in boosting sales! ⇗
1. Say hello to everyone. A ‘hello’ is simple but it really works. People feel warm and close to you. They are more likely to buy from a friendly person. It is when Relationship Marketing does it part.
2. The striking or best-sellers on the sides nearest the aisle. You can grab people’s attention no matter which way they’re
walking past you. Studies show people only look into the first two feet of your
booth. So make sure you’re making the most of those two feet!
3. Know the tagline or hook for each of your products. You don’t have much time so know what simple sentence you can
say about each item that will help make a sale. For my handmade custom gift
shop, ‘Specially made for him/her’, ‘One-of-a-kind’, ‘Customize based on your
request’, etc could simply close the deal.
4. Put a banner at the back sides of your booth. Let people know that you are here! People can see it when they’re in a neighboring booth or are walking up to yours.
5. Play around your display as the day goes on. A little arrangement might induce the curiosity of the people. I changed my booth
three times in two days and each time, my sales increased. You start to
see how people move in the booth and interact with your displays.
6. Make maximum signage. I had signs everywhere saying how
much things were, who they were ideal for (planners buddies, artists, craft maker, etc).
7. Put things in the customer’s hand. Once they take it, it’s much more difficult to put it down. They just cannot refuse adorable things!
8. Ask who it’s for, if the person is dilemma in making a choice. You know your product best and people love getting the extra
help picking out the perfect gift. Show that you are professional and give them
some ideas and advice.
9. Make sure you have an easy ordering process. Assure them when you’ll mail it out. Go above and beyond for free shipping charges to increase the chances that they’ll buy it. If possible, always have them to make the payment on the spot.
10. Never count your money till the end of the day. It’s quite
superstitious but I find that if I’m constantly adding up my sales in my head,
I’m not focusing on the people in my booth. This way I’m always pleasantly
surprised when I finally get to count the sales!
Hope it helps! For more information, do not be shy, I am a nice person ⧭⧬ just leave me a message!
